Google Analytics 4 Plus

Google Analytics and Google Tag Manager are free services offered by Google, that help merchants and store owners gather valuable customer data and make data-driven decisions. Google Analytics Enhanced Ecommerce is implemented using Google Tag Manager and allows you to track product impressions, product clicks, product detail impressions, add/remove a product to the cart, promotion impressions, promotion clicks, measure each step in the checkout process, purchases, full and partial refunds.

With Google Analytics Enhanced E-commerce, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Google Analytics Enhanced Ecommerce is a free tag management tool where you can deploy and manage various tags and code snippets on a Magento 2 store, such as those intended for traffic analysis and marketing optimization.  

At a high level, Google Analytics Enhanced Ecommerce works like this: A small snippet of code is placed on your Magento 2 store, that is connected to the Tag Manager and Analytics servers. A web-based interface is used to install tracking codes on your store automatically. The benefit of this extension is that you usually will have to write no additional code to deploy or modify tracking codes for your marketing or analytics campaigns. Over 6500 merchants successfully use this extension for easy integration with GTM, try it now!

Account & Pricing 

• You need to create a separate account.
• The Account is not created during the extension installation and must be done separately
• Need to create the Account in Google Analytics
• Please get the measurement ID from the Stream details page (Google Analytics > Admin > Data Streams).
• It free service from Google

Features

• Eliminate manually setting up your Magento 2 platform with GA4
• Easy integration with GA4 using GTM
• Multi-store and multi-currency ready
• 10 minutes setup process
• Track the conversion rates on the enterprise level
• Track customer journey on the store site