Magento Mage Core, Admin Static Blocks, or Phtml edits are usually includes getting url path such as images, javascript, base url, media and store url. There are different ways to retrieve mentioned URL paths depending on which section you’re editing.

To Retrieve URL path in STATIC BLOCK
To get SKIN URL

{{skin url='images/sampleimage.jpg '}}
To get Media URL

http://www.samdoit.com/pub/media//sampleimage.jpg
To get Store URL

http://www.samdoit.com/mypage.html/
To get Base URL

{{base url='yourstore/mypage.html'}}
TO Retrieve URL path in PHTML
Note: In editing PHTML don’t forget to enclode the following code with PHP tag

Not secure Skin URL:

getSkinUrl('images/sampleimage.jpg') ?>
Secure Skin URL

getSkinUrl('images/ sampleimage.gif', array('_secure'=>true)) ?>
Get Current URL

$current_url = Mage::helper('core/url')->getCurrentUrl();
Get Home URL

$home_url = Mage::helper('core/url')->getHomeUrl();
Get Magento Media Url

Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_LINK);
Get Magento Media Url

Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_MEDIA);
Get Magento Skin Url

Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_SKIN);
Get Magento Store Url

Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_WEB);
Get Magento Js Url

Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_JS);