Google Analytics and Google Tag Manager are free services offered by Google, that help merchants and store owners gather valuable customer data and make data-driven decisions. Google Analytics Enhanced Ecommerce is implemented using Google Tag Manager and allows you to track product impressions, product clicks, product detail impressions, add/remove a product to the cart, promotion impressions, promotion clicks, measure each step in the checkout process, purchases, full and partial refunds.
With Google Analytics Enhanced E-commerce, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Google Analytics Enhanced Ecommerce is a free tag management tool where you can deploy and manage various tags and code snippets on a Magento 2 store, such as those intended for traffic analysis and marketing optimization.
At a high level, Google Analytics Enhanced Ecommerce works like this: A small snippet of code is placed on your Magento 2 store, that is connected to the Tag Manager and Analytics servers. A web-based interface is used to install tracking codes on your store automatically. The benefit of this extension is that you usually will have to write no additional code to deploy or modify tracking codes for your marketing or analytics campaigns. Over 6500 merchants successfully use this extension for easy integration with GTM, try it now!